Problem: Manuella needed a portfolio that seamlessly showcased her photography, creative direction, and research while maintaining structure and immersion.
Solution: Designed a minimalist editorial layout with refined navigation and an intuitive user experience to highlight her work effectively.
Impact:
✅ Created a structured yet immersive portfolio experience
✅ Enhanced visual storytelling with a clean, editorial layout
✅ Improved project discoverability with intuitive navigation
Problem: Users struggled to find new content on Audible Shorts and felt they were repeatedly recommended the same material, leading to low engagement and frustration.
Solution: Designed a refreshable carousel modal that allows users to discover completely new content effortlessly, improving browsing efficiency and personalization.
Impact:
✅ Boosted engagement with intuitive navigation
✅ Simplified content discovery for audiobook selection
✅ Enhanced browsing experience for increased user satisfaction
GRND Coffee House
Problem: GRND Coffee House struggled with low online sales and customer retention.
Solution: A full website redesign optimized for seamless shopping, mobile-first navigation, and integrated Instagram shopping.
Impact:
✅ Increased product discovery with improved UI
✅ Boosted mobile conversions with a streamlined checkout flow
✅ Enhanced organic sales through social media integration
Problem: Pet owners found it frustrating to book daycare services due to complex and outdated systems.
Solution: A responsive app and website enabling effortless scheduling, trust-building, and pet service accessibility.
Impact:
✅ Simplified booking for pet owners (web & mobile)
✅ Enhanced brand trust with intuitive design
✅ Improved user experience for pet parents on the go