Manuella: A Portfolio That Embodies Visual Storytelling


Manuella: A Portfolio That Embodies Visual Storytelling


Manuella: A Portfolio That Embodies Visual Storytelling


Problem: Manuella needed a portfolio that seamlessly showcased her photography, creative direction, and research while maintaining structure and immersion.

Solution: Designed a minimalist editorial layout with refined navigation and an intuitive user experience to highlight her work effectively.

Impact:
✅ Created a structured yet immersive portfolio experience
✅ Enhanced visual storytelling with a clean, editorial layout
✅ Improved project discoverability with intuitive navigation

Role:

Product Designer

Project:

Client Website (Redesign)

Year:

January 2025 - Present

Tools:

Figma & Framer

Audible

Audible

Audible

Problem: Users struggled to find new content on Audible Shorts and felt they were repeatedly recommended the same material, leading to low engagement and frustration.

Solution: Designed a refreshable carousel modal that allows users to discover completely new content effortlessly, improving browsing efficiency and personalization.

Impact:
✅ Boosted engagement with intuitive navigation
✅ Simplified content discovery for audiobook selection
✅ Enhanced browsing experience for increased user satisfaction

Role:

Product Designer

Project:

Capstone Project (Web App)

Year:

May 2025

Tools

Figma

GRND Coffee House

Problem: GRND Coffee House struggled with low online sales and customer retention.

Solution: A full website redesign optimized for seamless shopping, mobile-first navigation, and integrated Instagram shopping.

Impact:
✅ Increased product discovery with improved UI
✅ Boosted mobile conversions with a streamlined checkout flow
✅ Enhanced organic sales through social media integration

Role

Project Designer

Project

Client Website (Redesign)

Year

March - April 2024

Toos

Figma & Framer

Pawsome

Pawsome

Pawsome

Problem: Pet owners found it frustrating to book daycare services due to complex and outdated systems.

Solution: A responsive app and website enabling effortless scheduling, trust-building, and pet service accessibility.

Impact:
✅ Simplified booking for pet owners (web & mobile)
✅ Enhanced brand trust with intuitive design
✅ Improved user experience for pet parents on the go

Role:

Product Designer

Project:

Online Course Project

Year:

june 2024

Tools:

Figma

Cafe Leon

Problem: Many small cafés need an inviting digital presence to attract customers, showcase their ambiance, and provide essential information.


Solution: Designed and developed a concept website with interactive elements, subtle animations, and an intuitive layout to simulate an engaging café experience. The focus was on user-friendly navigation and a visually appealing structure that mirrors real-world café branding.


What I Learned:
✅ Experimented with interactive elements to enhance user engagement
✅ Strengthened visual storytelling through layout and animations
✅ Refined skills in Framer, focusing on usability and design cohesion.

Role

Web Designer

Project

Fictional Website

Year

November 2024

Tools

Figma & Framer

Barc*

Barc*

Barc*

Problem: Pet technology is an exciting but often complex space. The challenge was to design a fictional product website that feels fun, immersive, and easy to understand.


Solution: Developed a website prototype for Barc, a fictional device that translates dog barks into human language. The project emphasized an engaging, interactive design with animations to create a seamless and playful user experience.


What I Learned:
✅ Explored creative ways to present an innovative product concept
✅ Improved motion design and micro-interactions using Framer
✅ Strengthened UI/UX design decisions for fictional product storytelling

Role

Web Designer

Project

Fictional Website

Year

January 2025

Tools:

Figma & Framer

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com