Manuella: A Portfolio That Embodies Visual Storytelling


Manuella: A Portfolio That Embodies Visual Storytelling


Manuella: A Portfolio That Embodies Visual Storytelling


Problem: Manuella needed a portfolio that seamlessly showcased her photography, creative direction, and research while maintaining structure and immersion.

Solution: Designed a minimalist editorial layout with refined navigation and an intuitive user experience to highlight her work effectively.

Impact:
✅ Created a structured yet immersive portfolio experience
✅ Enhanced visual storytelling with a clean, editorial layout
✅ Improved project discoverability with intuitive navigation

Role:

Product Designer

Project:

Client Website (Redesign)

Year:

January 2025 - Present

Tools:

Figma & Framer

Cheeni: A Digital Home That Feels Like the Cafe

Problem:
Cheeni needed a site that captured the warmth of the cafe while making it easier for people to explore events, book a table, and understand what the space offers. The old site lacked structure, visual identity, and a smooth booking flow.

Solution:
Designed a welcoming and intuitive website with a clear layout, a custom Resy integration, and a flexible event system. The design reflects the atmosphere of the cafe with warm imagery, calm color choices, and simple navigation.

Impact:
✅ Created a clear and inviting digital experience

✅ Improved booking flow with a direct and simple Resy integration

✅ Built a scalable event system that the team can update with ease

✅ Delivered a visual identity that feels true to the space

Role:

Product Designer

Project:

Client Website (Redesign)

Year:

October 2025

Tools:

Figma & Framer

GRND Coffee House

Problem: GRND Coffee House struggled with low online sales and customer retention.

Solution: A full website redesign optimized for seamless shopping, mobile-first navigation, and integrated Instagram shopping.

Impact:
✅ Increased product discovery with improved UI
✅ Boosted mobile conversions with a streamlined checkout flow
✅ Enhanced organic sales through social media integration

Role

Project Designer

Project

Client Website (Redesign)

Year

March - April 2024

Toos

Figma & Framer

Cafe Leon

Problem: Many small cafés need an inviting digital presence to attract customers, showcase their ambiance, and provide essential information.


Solution: Designed and developed a concept website with interactive elements, subtle animations, and an intuitive layout to simulate an engaging café experience. The focus was on user-friendly navigation and a visually appealing structure that mirrors real-world café branding.


What I Learned:
✅ Experimented with interactive elements to enhance user engagement
✅ Strengthened visual storytelling through layout and animations
✅ Refined skills in Framer, focusing on usability and design cohesion.

Role

Web Designer

Project

Fictional Website

Year

November 2024

Tools

Figma & Framer

Barc*

Barc*

Barc*

Problem: Pet technology is an exciting but often complex space. The challenge was to design a fictional product website that feels fun, immersive, and easy to understand.


Solution: Developed a website prototype for Barc, a fictional device that translates dog barks into human language. The project emphasized an engaging, interactive design with animations to create a seamless and playful user experience.


What I Learned:
✅ Explored creative ways to present an innovative product concept
✅ Improved motion design and micro-interactions using Framer
✅ Strengthened UI/UX design decisions for fictional product storytelling

Role

Web Designer

Project

Fictional Website

Year

January 2025

Tools:

Figma & Framer

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com

Let’s Build
Something
Great Together

Got a project in mind?
Let’s chat about
how I can help!

cameronaitcheson@gmail.com